Gut feelings are designed for you alone...data-backed decisions are for the professional world. In an industry driven by risk management, long sales cycles, and trust, marketers are left to do this: react to observations of behavior. Behavior is driven (over 84% of the time) by “dark social” (Forbes), which is communication happening outside the public eye. It’s what’s in the DMs, in emails, the chat groups of productivity software, and phone calls. Too focused on what people see? Modern AEC marketers can use research to create value in the spaces people don’t see, winning projects before they come to light.

About the Speaker
Nicole Rodriguez, Managing Partner - John Delano
Nicole is a 3-time SMPS award-winning marketer celebrating nearly 10 years of AEC marketing consulting.

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