Refund Policy: Due to the contractual agreements and commitments we have with our vendors, we can no longer provide reimbursement or credit for missed or canceled attendance. You may, however, transfer your ticket to another representative or use if towards a future event.

Efficient Research: Get Creative with Audience Targeting and Message Personalization

 

January 21, 2026
1:00 PM - 2:00 PM
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Webinar

What you will Learn:

  • Understand Your Audience and Messaging
  • Building personas
  • Market research / diving into what is the industry that your firm is in? 

About our Speaker: 
Christine Nelson is a communications consultant focused on research, internal and external communications and personal branding for clients in the A/E/C space. With more than 20 years of communications experience with Ingenuity Marketing Group, LLC, Christine loves aligning sound research with go-to-market recommendations for clients. Christine is currently the Programming Co-Chair for SMPS Twin Cities.  She recently co-hosted a webinar with Ingenuity's Principal Dawn Wagenaar on Proposal Differentiation for SMPS National. Christine loves hiking, playing flute and any food that is baked inside bread. 

 
 VIEW REGISTRANTS

 

Note: If you're a member of another SMPS Florida chapter, please call us at (561) 863-2258 before registering to receive member pricing.
Please have your membership number and chapter name ready when you call.

Refund Policy: Due to the contractual agreements and commitments, we have with our vendors, we can no longer provide reimbursement or credit for missed or canceled attendance. You may, however, transfer your ticket to another representative.

Tickets

$10.00 SMPS Member Ticket - Webinar

$30.00 Non-member Ticket - Webinar